Tag:
e-commerce
Written on 23 June, 2015 by Uyen Vu
Six techniques for killer product photography
When you’re running an e-commerce business, photos are vital for selling products successfully. Consumers are becoming increasingly confident in making purchases online and are often comfortable spending large amounts of money on something they haven't seen in the flesh. That's not to say they don't still experience some traditional pain... Read more
Written on 27 May, 2014 by Katharina Kuen
The 3 seconds that will make or break your brand
Do you sometimes find yourself ordering 5 items from your favourite online shop although you never thought you needed them? Do you know the feeling of getting magically drawn into a store while initially simply walking past? Or, the other way round, do you set out for some retail therapy... Read more
Written on 03 March, 2014 by Christian Bowman
Developing a Digital Strategy in Three Simple Steps
One of the advantages of having formal training in design is the ability to creatively capture and present information. Being able to simplify the complex and communicate a key message has enabled me to create a very simple process in developing a digital strategy and plan. I have devised a... Read more
Written on 06 March, 2013 by Karen Lim-Sam
Q&A: Mark Shimahara, Online Marketing Manager, Patagonia
Mark Shimahara, is the Online Marketing Manager at Patagonia - a retailer and manufacturer of quality outdoor products with a focus on environmental and social responsibility. Shimahara is a key speaker at the eCommerce Conference & Expo in Melbourne, below we ask him a few questions about the eCommerce industry. What will... Read more
Written on 02 May, 2012 by Karen Lim-Sam
Is 2012 your year for online retail success?
Online Retailer Conference and E-commerce Expo returns July 16 – 19th 2012. Whether you’re a big brand retailer or a smaller player you will be sure to find the right level of education and networking to help you take your online retailing to the next level. Now in its fourth... Read more
Written on 04 January, 2012 by Clancy Clarke
Online payment platforms that work
If you’re a business owner with an online presence, then you’ll understand the importance of your website as a marketing tool. If you’re selling products and services through your site, it is important to be just as well informed about the types of e-commerce features which will enhance sales and... Read more
Categories: E-commerce | Tags: e-commerce
Written on 04 November, 2011 by Karen Lim-Sam
Future trends in the Australian e-commerce industry
In doing some research on the future trends of e-commerce in Australia, it came as no surprise to learn that the use of e-commerce by businesses and, more recently, households is steadily on the rise. Survey data from the Australian Digital Economy E-commerce Trends and Statistics Report* suggests that Australian... Read more
Written on 24 May, 2011 by Charlotte Norman
Australia welcomes Google Shopping
Take note retailers, search engine supreme Google have launched Google Shopping in Australia. The retail-shopping site allows online retailers to advertise their products on-line, enabling shoppers to search for products, compare prices and read reviews. This new function will be accessible on the Google search page. This new launch is... Read more
Written on 01 September, 2006 by Renee Hancock
Priceless advice
What is pricing? Pricing is about working out how much to charge customers for a product or service. In many cases, price can act as an influence on buyer choice. When setting price, you need to consider your overheads, competitors' pricing strategies and the customer's perception of value for money.... Read more
Written on 01 May, 2006 by David Bain
3 easy steps for an effective e-marketing plan
In this day and age, internet marketing is emerging as one of the most viable and cost-effective marketing methodologies especially for small businesses. Here are three easy steps that you can follow for an effective e-marketing plan. The process of using digital technology in order to sell goods or service... Read more