Tag:

email marketing


What the Internet of Things means for marketers

Written on 04 January, 2016 by Lisa Shannahan

What the Internet of Things means for marketers From smart fridges to lighting systems, everyday objects are moving into the future and syncing to the web. As more technology starts communicating with the online world, marketers will be challenged to create new ways to reach clients and enjoy the opportunities offered by the Internet of Things (IoT). Unleashing the potential... Read more
Categories: Marketing | Tags: email marketing, internet of things, marketing, online marketing
How social media and email marketing can work together

Written on 21 September, 2015 by Karen Lam

How social media and email marketing can work together In the digital age, buying decisions are rarely made based on information from just one channel. Increase your chances of converting clients at the pointy end of the buying cycle by integrating your social media and email marketing. The winning combination Some channels work together better than others, and one... Read more
Categories: Email Marketing, Marketing, Social Media | Tags: email marketing, marketing, social media

Written on 03 February, 2015 by Verity Meagher

Redesign your e-newsletter to increase clicks Still using the same e-newsletter template you've had for years? Used to seeing only a small number of readers click through to your site? If you answered yes to either question, it's time to start thinking about redesigning your template with a focus on driving engagement. Giving your subscribers what... Read more
Categories: Email Marketing | Tags: email, email marketing

Written on 19 May, 2014 by Verity Meagher

The magic behind five brilliant email marketing campaigns Social sites like Twitter and Facebook may grab the majority of the headlines, but email remains one of the most powerful marketing tools around. Learn from these five brilliant email marketing campaigns and the companies who've mastered the medium.  1. BuzzFeed Best known for quirky lists and fun quizzes, BuzzFeed... Read more
Categories: Email Marketing | Tags: email, email marketing, social media

Written on 14 April, 2014 by Karen Lim Sam

Email newsletters 101: Design Quick, easy and offering a good ROI, email newsletters are a great way to get in touch with customers. Follow some top design tips to make sure your newsletter hits the right inboxes, tempts readers and gets the clicks you're looking for. Diving into design A snappy subject line and... Read more
Categories: Email Marketing | Tags: email marketing, web design

Written on 10 October, 2013 by Karen Lim-Sam

How to create an effective email marketing campaign Email marketing is a cost-effective way to engage with your customers and build a brand following, but to do it right is a bit of an art form. Our guide shows you everything you need to create an effective email marketing campaign that generates results. A good email marketing provider... Read more
Categories: Email Marketing, Marketing | Tags: email marketing, online marketing

Written on 14 August, 2013 by Uyen Vu

Five reasons to launch an email marketing campaign Email marketing is everywhere, and just about anyone connected to the internet has received at least one campaign in their inbox. So is it of any use to your business? Here are five reasons you should consider launching an email campaign and make it a primary part of your marketing... Read more
Categories: Email Marketing, Marketing | Tags: email marketing, marketing

Written on 10 February, 2012 by Clancy Clarke

Do I need a list to build an online business? If you do any research on how to build an online business, one of the first things you will be told, is that ‘the money is in the list’. To sustain a successful online business, it will be to your advantage to build your own list of repeat customers. However,... Read more
Categories: Email Marketing | Tags: customer behaviour, email marketing, online business

Written on 16 December, 2011 by Clancy Clarke

E-newsletter do’s and don’ts Emailing a newsletter to your database can be a great way to keep in touch, build relationships and encourage referrals, but it can also be a colossal waste of time if not done correctly. We’ve put together a checklist of dos and don’ts to help you connect and really engage... Read more
Categories: Email Marketing, Marketing | Tags: email marketing

Written on 14 October, 2011 by Clancy Clarke

Is your email marketing unsuccessful? Three reasons why your email campaigns are ineffective You’re not getting the most from your email marketing campaigns – people are not opening the emails, visitors are not clicking through to your website, subscribers are unsubscribing.  You piece your email campaigns together without thinking; you send them any old time. People are not appreciating the emails and you... Read more
Categories: Email Marketing, Marketing | Tags: email marketing