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Can you run a successful Facebook campaign on a shoestring budget?
Considering there are over 15,000,000 Facebook users in Australia alone, it is very likely that your potential customers are among them. Running Facebook advertising therefore makes a lot of sense, and you should allocate a marketing budget for these campaigns. But what if you only have a modest marketing budget... Read more
How often should I post on my social media profiles?
There is no one-size-fits-all answer to this question. How often you should post on social media depends on a few key variables, which I'll discuss in today's article. How much content do you have for the next 90 days? A place to start is by looking at your internal content.... Read more
The social media platforms that rocked (and flopped) in 2015
The number of people signing up for social media sites and the time they spend on them is increasing every year, but as with any popular trend, some sites are going from strength to strength while others are fading and flopping. Knowing which sites are on the up is vital... Read more