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Which social media channel is right for my business? Get the most out of social media by managing your approach strategically. Here’s how. Social media gives small businesses the opportunity to reach millions of customers all over the globe at a fraction of the cost. In fact, according to the Telstra Small Business Intelligence Report, 54% of customers say... Read more

Can you run a successful Facebook campaign on a shoestring budget? Considering there are over 15,000,000 Facebook users in Australia alone, it is very likely that your potential customers are among them. Running Facebook advertising therefore makes a lot of sense, and you should allocate a marketing budget for these campaigns. But what if you only have a modest marketing budget... Read more

How often should I post on my social media profiles? There is no one-size-fits-all answer to this question. How often you should post on social media depends on a few key variables, which I'll discuss in today's article. How much content do you have for the next 90 days? A place to start is by looking at your internal content.... Read more

The social media platforms that rocked (and flopped) in 2015 The number of people signing up for social media sites and the time they spend on them is increasing every year, but as with any popular trend, some sites are going from strength to strength while others are fading and flopping. Knowing which sites are on the up is vital... Read more