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Written on 01 September, 2020 by Julia Hammond

Explaining the News Media Bargaining Code: Is it likely to impact your business? On April 20 this year, the Australian Government directed the ACCC to develop a mandatory code of conduct to address the power imbalances between the Australian news media and digital platforms including Google, YouTube and Facebook. With the code drafted and released for review on 31 July, there have been... Read more
Categories: Search Engine Optimisation | Tags: facebook, google, search engine optimisation, seo

Written on 29 July, 2020 by Julia Hammond

Shopping on social media: a new way for businesses to build revenue Selling on social media is when businesses choose to upload and sell their products on a social platform. It’s a relatively new concept that is gaining steam and is a new opportunity you won’t want to miss. By using social platforms as a means to reach specific audiences to sell,... Read more
Categories: Social Media | Tags: facebook, instagram, online marketing, social media

Written on 19 May, 2020 by Julia Hammond

Facebook vs. Instagram Ads: How to boost your business after COVID-19 With the COVID-19 lockdown continuing to fuel businesses online, your advertising spend is best used in the virtual worlds your customers frequent. With 13 million daily Facebook users in Australia and more than 14 million active Instagram accounts, these platforms are two of the highest-profile social advertising mediums. It’s important... Read more
Categories: Social Media | Tags: coronavirus, COVID-19, facebook, instagram, online marketing, social media

Written on 01 May, 2020 by Julia Hammond

How to develop stronger connections with your audience through social media during COVID-19 Rapid-fire campaigns that bombard people with conflicting information are pushing already sceptical consumers away from traditional broadcasters and news outlets. This change in behaviour has driven people to apps and social media, with usage up 20 per cent since the start of 2020 according to a recent report by Klear.... Read more
Categories: Social Media | Tags: facebook, instagram, linkedin, online marketing, small business, social media

Written on 30 May, 2019 by Jessica Clausen

Which social media channel is right for my business? Get the most out of social media by managing your approach strategically. Here’s how. Social media gives small businesses the opportunity to reach millions of customers all over the globe at a fraction of the cost. In fact, according to the Telstra Small Business Intelligence Report, 54% of customers say... Read more
Categories: Marketing, Small Business, Social Media | Tags: facebook, instagram, linkedin, marketing, online marketing, social media, twitter
Can you run a successful Facebook campaign on a shoestring budget?

Written on 19 December, 2016 by Julie Doubinski

Can you run a successful Facebook campaign on a shoestring budget? Considering there are over 15,000,000 Facebook users in Australia alone, it is very likely that your potential customers are among them. Running Facebook advertising therefore makes a lot of sense, and you should allocate a marketing budget for these campaigns. But what if you only have a modest marketing budget... Read more
Categories: Social Media | Tags: facebook, facebook advertising, marketing, social media
How often should I post on my social media profiles?

Written on 17 October, 2016 by Lisa Shannahan

How often should I post on my social media profiles? There is no one-size-fits-all answer to this question. How often you should post on social media depends on a few key variables, which I'll discuss in today's article. How much content do you have for the next 90 days? A place to start is by looking at your internal content.... Read more
Categories: Social Media | Tags: facebook, instagram, linkedin, social media, twitter
The social media platforms that rocked (and flopped) in 2015

Written on 07 December, 2015 by Lisa Shannahan

The social media platforms that rocked (and flopped) in 2015 The number of people signing up for social media sites and the time they spend on them is increasing every year, but as with any popular trend, some sites are going from strength to strength while others are fading and flopping. Knowing which sites are on the up is vital... Read more
Categories: Social Media | Tags: facebook, google, instagram, online marketing, social media