online business

4 tips to secure your business while working from home More and more Australians are now working from home creating a “digital office” environment, and it’s a trend that we think is here to stay. With this in mind, it’s important to consider whether home internet networks are putting your business at risk. Most home networks lack sophisticated security features,... Read more

New government funding to support farmer's markets It’s been an unpredictable year for many local businesses, but some good news is on the horizon. A new support package from the Victorian Government and a campaign by Visit Victoria are set to provide some much-needed support. Here’s the key details on the Click for Vic campaign and what... Read more

How to setup an online business for long-term success Australian small businesses are the back-bone of our economy. Recent research found 99.8 per cent of all Australian businesses are considered small to medium enterprises, with the most common size having 1-4 employees (71 per cent). Whilst it may seem daunting to take the leap of faith to join this... Read more

7 steps to rebrand your business There are many reasons businesses across Australia might consider rebranding, with most stemming from a need to reposition a brand in the marketplace. It could be as simple as the product or service you now offer has outgrown your original intention for your brand, or a major shift in customers... Read more

The latest in social media: 3 trends to watch Whether it’s Facebook, TikTok, or LinkedIn, social media has become an important part of our daily lives and routines. On average, each person spends 2 hours and 22 minutes on social media and messaging services. It is a location for consumers to congregate in online communities to discuss and share... Read more

Why having an SEO strategy is more important during COVID-19 Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more

4 lessons to take from businesses who thrive in global crises Businesses the world over have faced similar challenges posed by the global pandemic of COVID-19, yet each industry and enterprise has approached it in their own unique and creative way. The recurring factor of any crisis is its unexpectedness, and the ability to navigate challenging situations is an imperfect but... Read more

How to engage your employees both remotely and working in the office While some businesses prepare for a return-to-office, the isolation period of COVID-19 has proven that employees can work just as effectively from home as they can from a physical workplace, without sacrificing results or productivity. As with all work health and safety matters, it is important that no matter where... Read more

How to redefine your customer journey in the post-COVID-19 world Today’s customer is at the centre of every business process, decision, and transaction. Keeping these individuals engaged has never been more vital in the digital-first, COVID-19 recovery environment. Your business’ relationship with customers is built over time, nourished by experiences, and grounded in set expectations. Customers develop emotional connections with... Read more

The new business as usual: how to reassess your business priorities after COVID-19 Almost everything has been impacted by COVID-19 from our global supply chains to work and life routines, and how businesses service their communities. It has been a radical and immediate transformation, but Australians will begin to experience more freedom as the restrictions begin to ease nationwide over the next few... Read more