Tag:

online business

Written on 02 June, 2020 by Julia Hammond

How to pivot your small business for changes in consumer preferences People often point to the durability of large corporations as they make it through tough times, but it is the nimble ability of small businesses to pivot their practices that we should admire as we move into a post COVID-19 world. In Australia, we’ve already seen the short-term effects of... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, marketing, online business, small business

Written on 28 May, 2020 by Julia Hammond

How to maximise opportunities for your online business after COVID-19 A common theme that has emerged during the COVID-19 lockdown is how quickly many longstanding brick-and-mortar businesses have adapted their operations to fit the online world. With an up to 70 per cent increase in internet demand, Australians have also demonstrated their willingness to follow their preferred businesses and embrace... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online business, online marketing, small business

Written on 26 May, 2020 by Julia Hammond

How to start planning the future for your business post-COVID-19 The COVID-19 pandemic has presented a new challenge to people and the economy since the beginning of 2020. As small businesses navigate this ongoing crisis, it’s important that decision makers start to take steps to help reshape their plan for recovery. There are a number of priorities that should be... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online business, online marketing, small business

Written on 21 May, 2020 by Julia Hammond

4 tips for nailing customer communication during a crisis Tightly linked to our previous blog on user experience, or UX, is customer service. It’s something that can be difficult to get right in a crisis, however there is no denying it is critical for customer retention. During times of crisis it can be hard as a small business owner... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, customer behaviour, online business, online marketing, small business

Written on 14 May, 2020 by Julia Hammond

User experience during a crisis: How to get it right User experience, or UX, is a critical element for ensuring your customers are happy both online and offline with your products or services. While UX has always been a contributing factor to business performance, it’s become even more important during COVID-19. With restrictions forcing many businesses to minimise their real-world... Read more
Categories: Marketing | Tags: coronavirus, COVID-19, online business, online marketing, user experience, web design

Written on 12 May, 2020 by Julia Hammond

Business success after COVID-19: a marketing health check you can start now Since the beginning of March, we have seen the COVID-19 virus pandemic sweep across the world, turning our professional and personal lives upside down. Business can no longer move forward as normal and current marketing plans need to be reconsidered. A local survey of over 1,000 consumers show that 78%... Read more
Categories: Marketing | Tags: coronavirus, COVID-19, online business, online marketing

Written on 21 April, 2020 by Julia Hammond

Stay connected during social isolation: Why your business needs Microsoft Teams Digital collaboration tools have become critical in the age of remote work, globalisation and experience. Not only can they improve communications and ensure efficient performance but over the past few months they’ve developed into a professional necessity. Video conferencing and online messaging services in particular offer organisations some semblance of... Read more
Categories: Small Business | Tags: microsoft teams, office 365, online business, small business

Written on 21 April, 2020 by Julia Hammond

How to avoid common brand pitfalls during the COVID-19 crisis As Australia moves to a home-based economy, brands should consider their relationship with both existing and new customers, and what support they may need or be looking for during this period. While there have been significant changes in the way people buy and consume products and services, there is evidence... Read more
Categories: Marketing | Tags: coronavirus, COVID-19, marketing strategy, online business

Written on 07 April, 2020 by Julia Hammond

Four ways to communicate with customers during Coronavirus With more people than ever before staying in their homes, your online presence is likely to keep your business visible and relevant to new and reoccurring customers. For people to feel safe interacting with your business, they’ll want to know how you’re responding to COVID-19. Are you implementing extra hygiene... Read more
Categories: Marketing | Tags: coronavirus, COVID-19, crisis marketing, marketing, online business, online marketing, small business

Written on 30 September, 2019 by Julia Hammond

From .com to .au: importance of domains for your business It was recently announced that auDA is postponing the launch of the new .au domain extension. With this in mind, we took the opportunity to explore the importance of domains and how holding more than one can benefit your business. When to expect the new .au auDA intends to extend... Read more
Categories: Domains, Small Business | Tags: .au domain name, domain name, domain names, domains, online business, online marketing, small business