Tag:

online marketing

Grow your business by choosing the right web hosting service

Written on 10 February, 2016 by Verity Meagher

Grow your business by choosing the right web hosting service Your website is an important part of your business and its growth. Done properly, it can help you become bigger and more successful. Done poorly, you'll find it a constant source of headaches and problems that hold you back or cause permanent damage to your reputation. Flexibility lets you expand... Read more
Categories: Web Hosting | Tags: online business, online marketing, web hosting
What the Internet of Things means for marketers

Written on 04 January, 2016 by Lisa Shannahan

What the Internet of Things means for marketers From smart fridges to lighting systems, everyday objects are moving into the future and syncing to the web. As more technology starts communicating with the online world, marketers will be challenged to create new ways to reach clients and enjoy the opportunities offered by the Internet of Things (IoT). Unleashing the potential... Read more
Categories: Marketing | Tags: email marketing, internet of things, marketing, online marketing
How to build brand excitement in B2B

Written on 28 December, 2015 by James Baylis

How to build brand excitement in B2B There are some big-name brands who've really hit the nail on the head when it comes to exciting campaigns – Red Bull, Nike, Coca-Cola, Virgin and Intel, to name a few – but that's not to say they’ve cornered the innovative ideas market. Every brand has the opportunity to inject... Read more
Categories: Marketing | Tags: b2b, brand, marketing, online business, online marketing
6 mistakes to avoid when registering a domain name

Written on 21 December, 2015 by Verity Meagher

6 mistakes to avoid when registering a domain name With more and more websites being registered every day, it's difficult to secure the perfect domain name. Trying to get around this problem can lead to creative solutions and unforeseen mistakes. Here are our top tips on how to avoid choosing the wrong domain. 1. Limiting your TLD options While... Read more
Categories: Domains | Tags: domain name, online business, online marketing
Checklist for building a website

Written on 14 December, 2015 by Karen Lam

Checklist for building a website Setting up a new website may involve more pieces than you think. From deciding on the goal to marketing it to potential customers, building a website takes some planning. To make things easier, we’ve created a checklist of elements to consider when investing in a new website to ensure you... Read more
Categories: Web Design & Content | Tags: online business, online marketing, web design
The social media platforms that rocked (and flopped) in 2015

Written on 07 December, 2015 by Lisa Shannahan

The social media platforms that rocked (and flopped) in 2015 The number of people signing up for social media sites and the time they spend on them is increasing every year, but as with any popular trend, some sites are going from strength to strength while others are fading and flopping. Knowing which sites are on the up is vital... Read more
Categories: Social Media | Tags: facebook, google, instagram, online marketing, social media
5 factors killing your conversion rate

Written on 16 November, 2015 by Verity Meagher

5 factors killing your conversion rate If you're unhappy with your conversion rates and wondering why they're not as high as they could be, there's a chance you're falling foul of one of these five conversion killers. 1. Not allowing social media logins These days, web users are social beings, and many have multiple social media... Read more
Categories: Web Design & Content | Tags: customer behaviour, online business, online marketing, web design
Watching video on mobile phone

Written on 05 October, 2015 by James Baylis

When, where and how to share video content As predicted, video content has taken centre stage in marketing this year and “show, don’t tell” has become the mantra – so much so that 70% of marketing professionals report that video converts better than any other medium. Here’s the when, where and how of sharing your video content. When... Read more
Categories: Marketing | Tags: marketing, online marketing
Get to know your customers using data analytics

Written on 24 August, 2015 by Lisa Shannahan

Get to know your customers using data analytics To sell to your customers, you need to understand them. Luckily, that’s a lot easier than it sounds thanks to the accessibility of invaluable data analytics. Getting started From Google Analytics on your own site to the data on offer from social media platforms such as Facebook and Twitter, analytical... Read more
Categories: E-commerce | Tags: customer behaviour, online business, online marketing

Written on 17 March, 2015 by Karen Lim Sam

BPG: The new image format that could replace JPEG JPEG has been the image file format of choice for over 20 years, but its days at the top might be numbered thanks to the invention of BPG (better portable graphics). Could this simple new image format be poised to topple the reigning champion? Synonymous with web-friendly images and used as the default picture... Read more
Categories: Web Design & Content | Tags: marketing, online business, online marketing, small business, social media, web design