Tag:

online marketing

Written on 21 May, 2020 by Julia Hammond

4 tips for nailing customer communication during a crisis Tightly linked to our previous blog on user experience, or UX, is customer service. It’s something that can be difficult to get right in a crisis, however there is no denying it is critical for customer retention. During times of crisis it can be hard as a small business owner... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, customer behaviour, online business, online marketing, small business

Written on 19 May, 2020 by Julia Hammond

Facebook vs. Instagram Ads: How to boost your business after COVID-19 With the COVID-19 lockdown continuing to fuel businesses online, your advertising spend is best used in the virtual worlds your customers frequent. With 13 million daily Facebook users in Australia and more than 14 million active Instagram accounts, these platforms are two of the highest-profile social advertising mediums. It’s important... Read more
Categories: Social Media | Tags: coronavirus, COVID-19, facebook, instagram, online marketing, social media

Written on 14 May, 2020 by Julia Hammond

User experience during a crisis: How to get it right User experience, or UX, is a critical element for ensuring your customers are happy both online and offline with your products or services. While UX has always been a contributing factor to business performance, it’s become even more important during COVID-19. With restrictions forcing many businesses to minimise their real-world... Read more
Categories: Marketing | Tags: coronavirus, COVID-19, online business, online marketing, user experience, web design

Written on 12 May, 2020 by Julia Hammond

Business success after COVID-19: a marketing health check you can start now Since the beginning of March, we have seen the COVID-19 virus pandemic sweep across the world, turning our professional and personal lives upside down. Business can no longer move forward as normal and current marketing plans need to be reconsidered. A local survey of over 1,000 consumers show that 78%... Read more
Categories: Marketing | Tags: coronavirus, COVID-19, online business, online marketing

Written on 01 May, 2020 by Julia Hammond

How to develop stronger connections with your audience through social media during COVID-19 Rapid-fire campaigns that bombard people with conflicting information are pushing already sceptical consumers away from traditional broadcasters and news outlets. This change in behaviour has driven people to apps and social media, with usage up 20 per cent since the start of 2020 according to a recent report by Klear.... Read more
Categories: Social Media | Tags: facebook, instagram, linkedin, online marketing, small business, social media

Written on 07 April, 2020 by Julia Hammond

Four ways to communicate with customers during Coronavirus With more people than ever before staying in their homes, your online presence is likely to keep your business visible and relevant to new and reoccurring customers. For people to feel safe interacting with your business, they’ll want to know how you’re responding to COVID-19. Are you implementing extra hygiene... Read more
Categories: Marketing | Tags: coronavirus, COVID-19, crisis marketing, marketing, online business, online marketing, small business

Written on 25 January, 2020 by Julia Hammond

Google My Business: Why every small business needs it   Building up your local search profile is essential if you're going to grow a dedicated, local customer base.  There are a lot of free tools that you can use to improve your business’ online presence, like Google My Business. What exactly is this tool? How do you use it,... Read more
Categories: Search Engine Optimisation | Tags: free marketing, GMB, google my business, local seo, online marketing, search engine optimisation, seo, small business

Written on 30 September, 2019 by Julia Hammond

From .com to .au: importance of domains for your business It was recently announced that auDA is postponing the launch of the new .au domain extension. With this in mind, we took the opportunity to explore the importance of domains and how holding more than one can benefit your business. When to expect the new .au auDA intends to extend... Read more
Categories: Domains, Small Business | Tags: .au domain name, domain name, domain names, domains, online business, online marketing, small business

Written on 30 September, 2019 by Julia Hammond

The benefits of Bing Search Advertising for your small business The two main players on the search engine stage are Google and Bing. Most of us are familiar with Google’s offerings, but Bing and its partners are just as valuable to your small business. Bing Search Advertising, formerly known as Bing Ads, is the official pay-per-click (PPC) service for the... Read more
Categories: Pay Per Click, Small Business | Tags: bing, bing ads, bing search advertising, microsoft advertising, online business, online marketing, pay per click, ppc, search advertising, search engine marketing, small business

Written on 12 September, 2019 by Julia Hammond

What does no. 1 in digital marketing mean? A lot of us want our digital marketing efforts to ensure we reach the first spot on Google, or to help us build the most followers on Instagram. But what does no. 1 in digital marketing really mean? Is the first result on Google search really that different to the... Read more
Categories: Marketing | Tags: actionable metrics, content, digital marketing, measurables, online marketing, pay per click, ppc, search engine optimisation, seo, vanity metrics