Tag:

online marketing

How to pick an SEO-friendly (and marketable) domain

Written on 18 April, 2016 by Lisa Shannahan

How to pick an SEO-friendly (and marketable) domain 15 years ago, choosing a domain name was as simple as picking a name you liked and buying it. Today there are more than 1 billion websites and the pool of available domain names is ever dwindling. Then there's the issue of online marketing and the ability to choose a... Read more
Categories: Domains | Tags: domain names, online marketing, seo
Social media marketing - go organic or pay to promote?

Written on 11 April, 2016 by Verity Meagher

Social media marketing - go organic or pay to promote? With more than 60% of the entire Australian population using social media, it's become one the best places for local businesses to reach their target market. This can clearly been seen by the rapid adoption of social media by small, medium and large Australian businesses. There's no question that social... Read more
Categories: Social Media | Tags: marketing, online marketing, social media
5 mistakes to avoid when designing a website

Written on 07 March, 2016 by Lisa Shannahan

5 mistakes to avoid when designing a website As a small business owner today, your website is not only likely to be the first point of contact with customers, it should also be the lynchpin of your marketing and branding strategy. To maximise your potential, it’s pivotal you create a great user experience through your website design. Discover... Read more
Categories: Web Design & Content | Tags: marketing, online marketing, web design
Grow your business by choosing the right web hosting service

Written on 10 February, 2016 by Verity Meagher

Grow your business by choosing the right web hosting service Your website is an important part of your business and its growth. Done properly, it can help you become bigger and more successful. Done poorly, you'll find it a constant source of headaches and problems that hold you back or cause permanent damage to your reputation. Flexibility lets you expand... Read more
Categories: Web Hosting | Tags: online business, online marketing, web hosting
What the Internet of Things means for marketers

Written on 04 January, 2016 by Lisa Shannahan

What the Internet of Things means for marketers From smart fridges to lighting systems, everyday objects are moving into the future and syncing to the web. As more technology starts communicating with the online world, marketers will be challenged to create new ways to reach clients and enjoy the opportunities offered by the Internet of Things (IoT). Unleashing the potential... Read more
Categories: Marketing | Tags: email marketing, internet of things, marketing, online marketing
How to build brand excitement in B2B

Written on 28 December, 2015 by James Baylis

How to build brand excitement in B2B There are some big-name brands who've really hit the nail on the head when it comes to exciting campaigns – Red Bull, Nike, Coca-Cola, Virgin and Intel, to name a few – but that's not to say they’ve cornered the innovative ideas market. Every brand has the opportunity to inject... Read more
Categories: Marketing | Tags: b2b, brand, marketing, online business, online marketing
6 mistakes to avoid when registering a domain name

Written on 21 December, 2015 by Verity Meagher

6 mistakes to avoid when registering a domain name With more and more websites being registered every day, it's difficult to secure the perfect domain name. Trying to get around this problem can lead to creative solutions and unforeseen mistakes. Here are our top tips on how to avoid choosing the wrong domain. 1. Limiting your TLD options While... Read more
Categories: Domains | Tags: domain name, online business, online marketing
Checklist for building a website

Written on 14 December, 2015 by Karen Lam

Checklist for building a website Setting up a new website may involve more pieces than you think. From deciding on the goal to marketing it to potential customers, building a website takes some planning. To make things easier, we’ve created a checklist of elements to consider when investing in a new website to ensure you... Read more
Categories: Web Design & Content | Tags: online business, online marketing, web design
The social media platforms that rocked (and flopped) in 2015

Written on 07 December, 2015 by Lisa Shannahan

The social media platforms that rocked (and flopped) in 2015 The number of people signing up for social media sites and the time they spend on them is increasing every year, but as with any popular trend, some sites are going from strength to strength while others are fading and flopping. Knowing which sites are on the up is vital... Read more
Categories: Social Media | Tags: facebook, google, instagram, online marketing, social media
5 factors killing your conversion rate

Written on 16 November, 2015 by Verity Meagher

5 factors killing your conversion rate If you're unhappy with your conversion rates and wondering why they're not as high as they could be, there's a chance you're falling foul of one of these five conversion killers. 1. Not allowing social media logins These days, web users are social beings, and many have multiple social media... Read more
Categories: Web Design & Content | Tags: customer behaviour, online business, online marketing, web design