Tag:
online marketing
Written on 12 May, 2020 by Julia Hammond
Business success after COVID-19: a marketing health check you can start now Since the beginning of March, we have seen the COVID-19 virus pandemic sweep across the world, turning our professional and personal lives upside down. Business can no longer move forward as normal and current marketing plans need to be reconsidered. A local survey of over 1,000 consumers show that 78%... Read more
Written on 01 May, 2020 by Julia Hammond
How to develop stronger connections with your audience through social media during COVID-19 Rapid-fire campaigns that bombard people with conflicting information are pushing already sceptical consumers away from traditional broadcasters and news outlets. This change in behaviour has driven people to apps and social media, with usage up 20 per cent since the start of 2020 according to a recent report by Klear.... Read more
Categories:
Social Media | Tags:
facebook,
instagram,
linkedin,
online marketing,
small business,
social media
Written on 07 April, 2020 by Julia Hammond
Four ways to communicate with customers during Coronavirus With more people than ever before staying in their homes, your online presence is likely to keep your business visible and relevant to new and reoccurring customers. For people to feel safe interacting with your business, they’ll want to know how you’re responding to COVID-19. Are you implementing extra hygiene... Read more
Categories:
Marketing | Tags:
coronavirus,
COVID-19,
crisis marketing,
marketing,
online business,
online marketing,
small business
Written on 25 January, 2020 by Julia Hammond
Google My Business: Why every small business needs it Building up your local search profile is essential if you're going to grow a dedicated, local customer base. There are a lot of free tools that you can use to improve your business’ online presence, like Google My Business. What exactly is this tool? How do you use it,... Read more
Categories:
Search Engine Optimisation | Tags:
free marketing,
GMB,
google my business,
local seo,
online marketing,
search engine optimisation,
seo,
small business
Written on 30 September, 2019 by Julia Hammond
The benefits of Bing Search Advertising The two main players on the search engine stage are Google and Bing. Most of us are familiar with Google’s offerings, but Bing and its partners are just as valuable to your small business. Bing Search Advertising, formerly known as Bing Ads, is the official pay-per-click (PPC) service for the... Read more
Written on 12 September, 2019 by Julia Hammond
What does no. 1 in digital marketing mean? A lot of us want our digital marketing efforts to ensure we reach the first spot on Google, or to help us build the most followers on Instagram. But what does no. 1 in digital marketing really mean? Is the first result on Google search really that different to the... Read more
Categories:
Marketing | Tags:
actionable metrics,
content,
digital marketing,
measurables,
online marketing,
pay per click,
ppc,
search engine optimisation,
seo,
vanity metrics
Written on 06 June, 2019 by Jessica Clausen
Hit the right audience with Google Ads With 71% of search traffic clicks going to results from the first page, it’s no wonder that’s where every business wants to be. What if we told you there was a way to pay your way to the top of Google search results? Google Search Advertising, also known as Google... Read more
Categories:
Marketing,
Pay Per Click | Tags:
google,
online marketing,
pay per click,
ppc,
small business
Written on 30 May, 2019 by Jessica Clausen
Which social media channel is right for my business? Get the most out of social media by managing your approach strategically. Here’s how. Social media gives small businesses the opportunity to reach millions of customers all over the globe at a fraction of the cost. In fact, according to the Telstra Small Business Intelligence Report, 54% of customers say... Read more
Categories:
Marketing,
Small Business,
Social Media | Tags:
facebook,
instagram,
linkedin,
marketing,
online marketing,
social media,
twitter
Written on 30 May, 2019 by Jessica Clausen
Google Ads hacks that’ll have you reaching further without moving a muscle Whether your business is new or old, small or large, the basis to success for every business is tapping into the digital marketing space. Here are some handy tips to tackling the Google Ads juggernaut. When it comes to a successful marketing campaign in the 21st century, if you’re not... Read more
Categories:
Marketing,
News,
Pay Per Click,
Small Business | Tags:
google,
google ads,
keywords,
marketing,
online marketing,
pay per click,
ppc,
small business
Written on 24 October, 2016 by Karen Lam
4 bulletproof ways to improve website conversion rates Generating more leads and sales for your business can be achieved without increasing marketing spend. Making simple changes to your website and further optimisation of current processes can see your leads and sales numbers double, without having to spend a cent. Are you looking to increase your website conversions without... Read more