Top trends for increasing sales leads in 2015

Written on 24 February, 2015 by Alita Harvey – Rodriguez
Categories E-commerceMarketingTags marketingonline marketingsmall business

Increasing leads/traffic is the goal for most businesses, right? If you’re reading this blog, it must be one of yours. So how do you effectively increase your leads in 2015?

Your leads are only as strong as their origin. By learning the how and why of effective lead generation, you will quickly pick up what works and what doesn’t, and the reasoning behind it. This will allow you to develop a trusted and well-planned landing page to ensure customer retention. Here are the top five ways for you to increase and develop lead generation in your business in 2015.

Enquiry forms on every page

Are you like most businesses, big and small, which only have 1 or 2 points of lead capture on their site? We recently ran a test with a new client who only had 3 points of lead capture on their site. If you’re like this client, this should be the first thing you change in 2015. We advised the client to introduce lead capture on every page as part of their lead gen strategy. Naturally, the results were outstanding - there was a 130% increase in leads captured in under 10 days!

Automated lead generation strategies

This is one of the most important generation strategies that you must have in place for your business. Why? It’s simple! They are scaleable, meaning that if you are trying to expand your presence, you can easily do so online, without any huge overhead costs. They also free up your time. This is so important if you want to maintain a healthy work/life balance and eliminate false opportunities. 

Spend a dollar a day on Facebook

The reasoning behind this is endless, just like your opportunities. Advertising on Facebook expands your reach on a global scale. Facebook ads have the the lowest cost per 1,000 impressions (CPM) in internet history. They average around $0.25 per 1,000, which is only 1% of the cost of TV advertisements. Think of it like this - if your competitor is spending just $1 a day on FB and you aren’t, they’re getting exposed to roughly 4,000 people per day, and you aren’t! Your business can surely afford to spend just $30 a month on advertising. For more helpful information on this, check out http://moz.com/blog/1-dollar-per-day-on-facebook-ads.

Re-marketing

Do you know what your site's conversion rate is? If not, the average is around 2.34%, according to an awesome report on WordStream. So what about that 97.66% who just leave without a transaction/enquiry? They came to you for a reason, and re-marketing reminds website visitors of that reason.  Re-marketing helps businesses like yours advertise to people who have previously shown interest in your brand or website, ensuring that you are number one on their list when they are ready to purchase/enquire. The rule of thumb is that it takes a decision maker 6 days to purchase after reciveing the right amount of content. Re-marketing makes this easy and results in highly qualified leads/traffic.

Affiliate partners

Forrester predicts that Affiliate Marketing spending would grow to $4 billion in 2014. So what is Affiliate Marketing? Affiliate Marketing is effectively paying commissions to have affiliate partners independently advertise your brand. This is often a highly overlooked lead generation strategy in a plethora of lead opportunities; however, it can be one of the most effective. There are many ways to start your affiliate lead gen strategy, and rewarding customers for referrals is a great place to start.This exact strategy was adopted by DropBox, which provided users with more space when their friends signed up. This accelerated the user content rapidly, as well as securing happy clients!

In order to maintain and grow your business, you need to generate continuous, genuine leads. By following the above guide, you can ensure that your leads are of substantial quality.

Let us know your favourite - which one will you be applying first? Any questions? Feel free to leave us a message in the comments section below. Stay tuned for more tips to ensure the growth of your business.

Alita Harvey – Rodriguez from Milkit Digital is speaking at ecommerce Conference & Expo 10th March 2015. Don’t miss your chance to learn even more from this online whiz!