Category:
Web Design & Content
Written on 21 August, 2017 by Iona Yeung
5 ways a well-designed website can help you reach more customers
Whether you’re a local shop owner or a business that services customers worldwide, having a website is no longer a luxury – it’s a necessity. Websites provide an online shopfront for businesses and one that’s well-designed can help you reach new customers and stand out from competitors. Here are five... Read more
Categories: News, Web Design & Content
Written on 24 October, 2016 by Karen Lam
4 bulletproof ways to improve website conversion rates
Generating more leads and sales for your business can be achieved without increasing marketing spend. Making simple changes to your website and further optimisation of current processes can see your leads and sales numbers double, without having to spend a cent. Are you looking to increase your website conversions without... Read more
Written on 19 September, 2016 by Lisa Shannahan
What is an SSL certificate and why do I need one?
More than 50% of Australians shop online, with the average person spending $285 per week. Online shopping is a billion-dollar business and it's also become a place for fraudsters and scammers to swindle money from consumers. Thankfully technology advancements are never too far behind, and having a Secure Socket Layer... Read more
Written on 01 August, 2016 by Julie Doubinski
The top 6 web metrics for analysing your business website
So, you have started a business and you have built your business website. Your site looks great – you love it, your friends love it, and your customers also tell you how good your website looks. You might think that that’s all you need to know about your online events... Read more
Categories: Web Design & Content
Written on 04 April, 2016 by James Baylis
3 web design mistakes that cost you money
A website today is considered a direct reflection of how a business operates, with 57% of online shoppers saying they would not recommend a website to a friend that is poorly designed for mobiles. Combine this with the fact that 50% of all Australians now use the Internet to shop... Read more
Written on 21 March, 2016 by Verity Meagher
7 website-optimisation tools you can’t live without
Wish your website performed better in search engine rankings? Worried you're losing out to your competitors? Find out how you could improve your return on investment online and make your website a more valuable asset with a little help from some top website-optimisation tools. 1. WordStream If you're not sure... Read more
Categories: Web Design & Content | Tags: web design
Written on 07 March, 2016 by Lisa Shannahan
5 mistakes to avoid when designing a website
As a small business owner today, your website is not only likely to be the first point of contact with customers, it should also be the lynchpin of your marketing and branding strategy. To maximise your potential, it’s pivotal you create a great user experience through your website design. Discover... Read more
Written on 14 December, 2015 by Karen Lam
Checklist for building a website
Setting up a new website may involve more pieces than you think. From deciding on the goal to marketing it to potential customers, building a website takes some planning. To make things easier, we’ve created a checklist of elements to consider when investing in a new website to ensure you... Read more
Written on 16 November, 2015 by Verity Meagher
5 factors killing your conversion rate
If you're unhappy with your conversion rates and wondering why they're not as high as they could be, there's a chance you're falling foul of one of these five conversion killers. 1. Not allowing social media logins These days, web users are social beings, and many have multiple social media... Read more
Categories: Web Design & Content | Tags: customer behaviour, online business, online marketing, web design
Written on 14 September, 2015 by Verity Meagher
What the colour of your brand says about your business
Would you think food was healthier if it was packaged in natural tones? Would you still feel the same about Cadbury if the brand’s main colour was bright orange? Can you even think about Coca-Cola without imagining the colours red and white? Colour psychology plays a huge role in the... Read more