Web Design & Content

Is your website up to date? Here's why it needs to be Just as you’d perform routine maintenance on any large asset - a car, a home, a share portfolio, your website should be treated with the same consistency of care. Why spend time and money ensuring your site is engaging and easy to navigate if you neglect it once it’s up... Read more

Think you can run your business on social media? Think again.  Social media is undoubtedly a useful tool for your business but, recently, some small businesses have started using the platform as a foundation for their brand, prioritising apps like Facebook and Instagram over having and maintaining their own business website. It’s easy to see the appeal – no setup cost; familiar, easy-to-use interface; limited... Read more

Have you got what it takes to set up your own website?  Websites are expensive, so it’s no wonder many business owners resort to building their own. Your business website is your #1 online asset and if you don't have the technical skills you may be putting your online presence at risk. There’s a lot that goes into a website. There’s design... Read more

Top 5 sites to find free images for your website and social pages Finding the right imagery to reflect your business can be a challenge and  it can put a hefty hole in your hip pocket. However, hiring a photographer or paying the big bucks for stock imagery isn’t always the answer. Did you know there are sites out there that host royalty-free... Read more

6 ways a website can add value to your business Whether you’re a local shop owner or a business that services customers worldwide, having a website is no longer a luxury. It’s a necessity. Websites provide an online shopfront for businesses. A website that's well-designed can help you reach new customers and stand out from competitors. Here are six ways... Read more

5 elements of an effective website Whether you’re a local shop owner or a business that services customers worldwide, having a website is no longer a luxury – it’s a necessity. Websites provide an online shopfront for businesses and one that’s well-designed can help you reach new customers and stand out from competitors. Here are five things... Read more

4 bulletproof ways to improve website conversion rates Generating more leads and sales for your business can be achieved without increasing marketing spend.  Making simple changes to your website and further optimisation of current processes can see your leads and sales numbers double, without having to spend a cent. Are you looking to increase your website conversions without... Read more

What is an SSL certificate and why do I need one? More than 50% of Australians shop online, with the average person spending $285 per week. Online shopping is a billion-dollar business and it's also become a place for fraudsters and scammers to swindle money from consumers. Thankfully technology advancements are never too far behind, and having a Secure Socket Layer... Read more

The top 6 web metrics for analysing your business website So, you have started a business and you have built your business website. Your site looks great – you love it, your friends love it, and your customers also tell you how good your website looks. You might think that that’s all you need to know about your online events... Read more

3 web design mistakes that cost you money A website today is considered a direct reflection of how a business operates, with 57% of online shoppers saying they would not recommend a website to a friend that is poorly designed for mobiles. Combine this with the fact that 50% of all Australians now use the Internet to shop... Read more