How do users unsubscribe from my mailing list

Categories Mailroom Tags mailroomemailemail marketing

Under the Australian Communications and Media Authority's Spam Act, every commercial electronic message must contain a functional and legitimate 'unsubscribe' link. This is an electronic address the recipient can use to tell the sender (or the person or organisation that authorised the sending of the message) that they do not wish to receive future messages.

Every email you send out from Mailroom should include an unsubscribe link. This link is included in the majority of the pre-existing campaign templates but can be easily added to a custom template as well. To add an unsubscribe link into your campaign, follow the instructions below.

  1. Log into the Console
  2. Manage your domain
  3. On the next page, click [Mailroom] in the left column
  4. Click [Email Campaigns]
  5. Select View Email Campaigns
  6. Locate the campaign you want to put the unsubscribe link into, then click Edit
  7. Click [Next]
  8. Using the WYSIWYG editor, place your cursor on the area where you wish to add the unsubscribe link to
  9. Click on [Dynamic Content], located directly underneath the WYSIWYG editor
  10. Select Insert Unsubscribe Link
  11. Click [Save and Exit] to save your changes

Alternatively, you may create an unsubscribe form and direct all users who wish to unsubscribe to this online form. To create an unsubscribe form, follow the instructions below.

  1. Log into the Console
  2. Manage your domain
  3. On the next page, click [Mailroom] in the left column
  4. Click Forms
  5. Select Create a Website Form
  6. Select Unsubscribe from the Choose a Form Type drop down menu
  7. Give your form a name
  8. Modify the other options on this page as required
  9. Click [Next]
  10. The next few pages will take you through several prompts and options to modify the look and behaviour of the unsubscribe process. Users will generally have to complete an initial subscription form, confirm their subscription by clicking on a link in an email, then finally be taken to a subscription confirmed page. You have the option to modify the look and experience the subscriber has during this process by changing options and adding in personalised content
  11. Once you have finished, the last prompt will be to [Save]
  12. Once you've clicked [Save], a short piece of code will be provided in plain text on the page
    Copy this code and use it on your website to create an online subscription form

Rate this article
Get more leads