Yesterday, I found myself debating the name for an upcoming newsletter campaign. As names were thrown around, the comment was made that it should contain some allusion to 'online or 'internet'. This got me thinking. Is the distinction between Business and Online Business really valid anymore? Why should we continue to compartmentalise the web as ...

Updated: the link to the webinar has now been updated as the old one had developed problems. Enjoy. This month, Nett Magazine presented a highly successful webinar entitled "Unleash the Power of LinkedIn". With Twitter and Facebook getting most of the social media hype, it is important businesses don't overlook one of the most professionally focused ...

One of the most overstated and misunderstood concepts in business today must be ROI - return on investment. Ever since the arrival of digital marketing with the promise of highly specific metrics capable of breaking down a campaign into detailed numbers of clicks, conversions, dollar value and revenue versus cost, lazy marketing has been ruled ...

There is no greater example of the difference between localised and international marketing than Christmas. The web, wide and worldly as it is, has enabled everyone to treat the entire connected world population as one big market - but only at the expense of local relevance. Determining whether an international or a more localised strategy ...

You heard me! There are enough blog posts and articles on how to build business with SEO and Google AdWords and leveraging social media. But that’s no fun. All that money means more hassle from the accountant, pressure from the family to “invest” and difficult choices about which prestige car to buy. Everything was much ...