Netregistry Blog

The difference between B2B and B2C content marketing

Written on 4 July, 2014 by Evelyn Elsted

Position yourself as an expert When you're communicating with B2B clients, one of the best ways to attract attention and loyalty is to promote the impression that you're an expert in your field. This can be achieved in a number of ways, such as by writing valuable and timely news… Read more

| Tagged: b2b, b2c, content marketing

New gTLDs are taking the web by storm

Written on 3 July, 2014 by Georgia Leaker

Over the next few years, hundreds of new domain extensions are going to flood the market. This will allow you to register everything from .language to .sale and even .vodka. This change will open up new opportunities to register your business in a more personalised way. For instance, if you… Read more

Categories: Domains, News | Tagged: domain names

Anycast upgrades mean faster DNS response

Written on 27 June, 2014 by Jonathan Gleeson

Netregistry has completed upgrades to its top of the line Anycast DNS infrastructure, including adding an additional node in Perth. Over the next few months we will be adding more nodes in New York City, Hong Kong and London. These new locations, along with our existing locations in Sydney, Kuala… Read more

Categories: Domains, News | Tagged: zone records, dns

Why your offline business needs an online presence

Written on 19 June, 2014 by Georgia Leaker

You might be a shop owner who attracts most of your customers by being located on a busy shopping strip that sees a lot of foot traffic, or a small-firm lawyer who garners business through traditional methods of networking and word of mouth. “I don’t need a website,” you say… Read more

Categories: E-commerce, Small Business, Web Design & Content, Web Hosting | Tagged: online business, small business

Is 2014 really the year of mobile marketing?

Written on 11 June, 2014 by Verity Meagher

“The year of mobile marketing” is a phrase that's been bandied about for several years without the promised spike ever quite arriving. But that doesn't mean you can afford to ignore it. The growth of mobile marketing While mobile marketing hasn't quite reached the epic proportions that would cement it… Read more

Categories: Marketing, Social Media | Tagged: online marketing, email marketing

Sam Shetty’s top 5 tips - What you need to know about SEO

Written on 6 June, 2014 by Georgia Leaker

Netregistry’s Online Marketing Guru, Sam Shetty, and I recently sat down to chat about building a website and optimising it for search engines. The former you can find by clicking here, and this week I’m sharing with you Sam’s tips on improving your SEO and how our online marketing team… Read more

Categories: Search Engine Optimisation | Tagged: seo, marketing, search engine optimisation

The 3 seconds that will make or break your brand

Written on 27 May, 2014 by Katharina Kuen

Do you sometimes find yourself ordering 5 items from your favourite online shop although you never thought you needed them? Do you know the feeling of getting magically drawn into a store while initially simply walking past? Or, the other way round, do you set out for some retail therapy… Read more

Categories: E-commerce | Tagged: online retailer, e-commerce

2013 ICANN RAA impacts

Written on 22 May, 2014 by Michael Chidgey

On June 27th 2013 ICANN released the latest version of its Registrar Accreditation Agreement (RAA). The RAA according to ICANN is supposed to enhance and solidify the competition between gTLD ( generic top level domain) registrars while clarifying the responsibilities of the registrar and the rights of the registrants.  The… Read more

Categories: Domains | Tagged: icann, domain names, gtld domains

The magic behind five brilliant email marketing campaigns

Written on 19 May, 2014 by Verity Meagher

Social sites like Twitter and Facebook may grab the majority of the headlines, but email remains one of the most powerful marketing tools around. Learn from these five brilliant email marketing campaigns and the companies who've mastered the medium.  1. BuzzFeed Best known for quirky lists and fun quizzes, BuzzFeed… Read more

Categories: Email Marketing | Tagged: email, social media, email marketing

How to build marketing momentum using video: 7 ideas to get you thinking

Written on 12 May, 2014 by Alan Sarkissian

Are you losing customers because you’re not engaging with customers and prospects? Are you delaying getting started because you’re stuck on ideas? In this post I’ll cover 7 ways you can start to engage and interact with your prospects and customers by using video. Each month I’ll get specific and… Read more

Categories: Social Media, Web Design & Content | Tagged: video, marketing, web content