Netregistry Blog

Are online coupons right for your business?

Written on 27 August, 2014 by Georgia Leaker

Have you ever bought a restaurant coupon from Groupon, Cudos or LivingSocial? Maybe you’ve taken advantage of a Facebook deal or a coupon on the back of your supermarket receipt? If you haven’t, then no doubt you know someone who is into them. They can be a great way to… Read more

Categories: E-commerce, Marketing, Small Business | Tagged: small business, online marketing

What you need to know about .melbourne

Written on 21 August, 2014 by Verity Meagher

Always wished you could have a location-targeted, unique domain name? The recent rollout of the new gTLD (generic top-level domain) .melbourne could be just the opportunity you were hoping for. The new selection of domain extensions hitting the market offers businesses an unprecedented chance to craft unique domain names. Replacing more typical… Read more

Categories: Domains | Tagged: domain names, marketing

Get to grips with Google Analytics and measure your site’s success

Written on 14 August, 2014 by Verity Meagher

Google Analytics can seem rather intimidating to a newcomer. But by jumping in and trying out a few of the following tips, you'll soon find that measuring the success of your website is easier than you think. Pay close attention to your traffic Google Analytics makes it possible for you… Read more

Categories: Search Engine Optimisation | Tagged: online marketing, search engine optimisation

5 mistakes all entrepreneurs should avoid making

Written on 6 August, 2014 by Leonie Prendeville

You know the feeling.  You’re busy; things are happening fast and you’re keeping up… just. Are you profitable?  Who knows. Are you relaxed?  Unlikely. Are you connected to your family and friends?  Who? Business can either consume you or give you a platform to really do what you feel is… Read more

Categories: Small Business | Tagged: small business

15 marketing tips from five of the best

Written on 30 July, 2014 by Evelyn Elsted

Marketing is crucial to business growth. However limited resources, competing priorities and uncertainty about how to develop a strategy and manage its implementation often mean it is left out of many small businesses plans. A team of Australia’s best innovators, brand developers, designers and researchers will help to demystify marketing as… Read more

Categories: Events, Marketing, Small Business | Tagged: marketing, small business, event

Making Facebook work harder for you… for free

Written on 22 July, 2014 by Lisa Shannahan

Your Facebook business page can be an incredibly effective tool for marketing your business, and it doesn’t have to cost you a fortune. Despite all the technical talk of algorithms and the ever-stronger push to pay to promote your posts, there are a number of simple techniques you can implement… Read more

Categories: Marketing, Social Media | Tagged: facebook, social media, branding

The benefits of a dedicated SSL

Written on 21 July, 2014 by Georgia Leaker

If your website has sensitive data passing through it and you get hacked, what happens to that data? It can easily be read by anyone who gains access to your website, which is where having an SSL Certificate comes in handy. But what’s an SSL Certificate and does your website… Read more

Categories: E-commerce, Web Hosting | Tagged: ssl, online marketing, online business

Personality branding – The third brand your business needs

Written on 17 July, 2014 by Leonie Prendeville

There are three layers of branding your business needs to consider: Product - The brands we associate to a product or service we can buy e.g.: “iPod” Company - The brands we associate to a company we can buy from e.g.: “Apple” Personality - The brands we associate to people who represent companies… Read more

Categories: Events, Marketing | Tagged: marketing, event

How To Generate Leads Using Video Marketing: Part 1

Written on 16 July, 2014 by Alan Sarkissian

Are you losing customers because you don’t know how to attract prospects? Do you really understand how video and social media work? Wouldn’t your strategy and tactics be vastly different, if you understood how to structure your campaigns? As you know, small business marketing is all about visibility . .… Read more

Categories: Marketing, Social Media, Web Design & Content | Tagged: online marketing, marketing, social media

The difference between B2B and B2C content marketing

Written on 4 July, 2014 by Evelyn Elsted

Position yourself as an expert When you're communicating with B2B clients, one of the best ways to attract attention and loyalty is to promote the impression that you're an expert in your field. This can be achieved in a number of ways, such as by writing valuable and timely news… Read more

| Tagged: b2b, b2c, content marketing