Optimising your website will help improve the viewer experience and increase conversions. However, the process of putting conversion principles into practice can be a little more elusive. In particular, the art of content placement represents a grey zone for business … Read more
In the online world, your brand is your biggest marker of professionalism. Businesses that invest in a compelling, consistent brand presence enjoy stronger customer relationships and higher levels of conversion, equating to higher profits and ROI. Good branding speaks volumes … Read more
Imagine we live in 1876 and the first Microphone has just been invented. It’s an exciting new device that takes the human voice and amplifies it to many people. This new technology is fascinating to a lot of people. Now, … Read more
Aussie business marketeer John Dwyer, the man who tempted Jerry Seinfeld out of retirement to be the spokesman for one of his clients, has announced a national tour to help business owners attract new clients without using price discounts. Dwyer, … Read more
You will often hear your Accountant, or more likely your bookkeeper, speak about a “Chart of Accounts” or “General Ledger” which stores all of your business transactions in much the same way that the cupboards, shelves and draws in your … Read more
Research shows that online video is one of the fastest routes to conversions, customer engagement and clickthroughs. A January 2013 report by Econsultancy explored the relationship between savvy online video marketing and retail success with surprising results. The study found … Read more
Orders, customer queries, meetings – the demands of running an online business can mean time is at a serious premium. But business owners that use time-saving measures such as keyboard shortcuts are often better equipped to deal with this daily … Read more
Put simply, WordPress is an open source tool for building websites. It has grown to become one of the world’s most popular website publishing platforms, providing a flexible back-end framework that allows people to build and maintain websites without being … Read more
In the online world, your domain name works as a signpost for your most precious piece of real estate and can determine the ways your customers connect with and perceive your brand. So how do you transfer your domain name … Read more
There is a common misconception in business that doing something manually without external help is more cost effective than getting someone else to do it for you. There are many distractions facing business owners today and unless they focus on … Read more