Netregistry Blog

Making Facebook work harder for you… for free

Written on 22 July, 2014 by Lisa Shannahan

Your Facebook business page can be an incredibly effective tool for marketing your business, and it doesn’t have to cost you a fortune. Despite all the technical talk of algorithms and the ever-stronger push to pay to promote your posts, there are a number of simple techniques you can implement… Read more

Categories: Marketing, Social Media | Tagged: facebook, social media, branding

The benefits of a dedicated SSL

Written on 21 July, 2014 by Georgia Leaker

If your website has sensitive data passing through it, what happens to that data if you get hacked? It can easily be read by anyone who gains access to your website, which is where having an SSL Certificate comes in handy. But what’s an SSL Certificate and does your particular… Read more

Categories: E-commerce, Web Hosting | Tagged: ssl, online marketing, online business

Personality branding – The third brand your business needs

Written on 17 July, 2014 by Leonie Prendeville

There are three layers of branding your business needs to consider: Product - The brands we associate to a product or service we can buy e.g.: “iPod” Company - The brands we associate to a company we can buy from e.g.: “Apple” Personality - The brands we associate to people who represent companies… Read more

Categories: Events, Marketing | Tagged: marketing, event

How To Generate Leads Using Video Marketing: Part 1

Written on 16 July, 2014 by Alan Sarkissian

Are you losing customers because you don’t know how to attract prospects? Do you really understand how video and social media work? Wouldn’t your strategy and tactics be vastly different, if you understood how to structure your campaigns? As you know, small business marketing is all about visibility . .… Read more

Categories: Marketing, Social Media, Web Design & Content | Tagged: online marketing, marketing, social media

The difference between B2B and B2C content marketing

Written on 4 July, 2014 by Evelyn Elsted

Position yourself as an expert When you're communicating with B2B clients, one of the best ways to attract attention and loyalty is to promote the impression that you're an expert in your field. This can be achieved in a number of ways, such as by writing valuable and timely news… Read more

| Tagged: b2b, b2c, content marketing

New gTLDs are taking the web by storm

Written on 3 July, 2014 by Georgia Leaker

Over the next few years, hundreds of new domain extensions are going to flood the market. This will allow you to register everything from .language to .sale and even .vodka. This change will open up new opportunities to register your business in a more personalised way. For instance, if you… Read more

Categories: Domains, News | Tagged: domain names

Anycast upgrades mean faster DNS response

Written on 27 June, 2014 by Jonathan Gleeson

Netregistry has completed upgrades to its top of the line Anycast DNS infrastructure, including adding an additional node in Perth. Over the next few months we will be adding more nodes in New York City, Hong Kong and London. These new locations, along with our existing locations in Sydney, Kuala… Read more

Categories: Domains, News | Tagged: zone records, dns

Why your offline business needs an online presence

Written on 19 June, 2014 by Georgia Leaker

You might be a shop owner who attracts most of your customers by being located on a busy shopping strip that sees a lot of foot traffic, or a small-firm lawyer who garners business through traditional methods of networking and word of mouth. “I don’t need a website,” you say… Read more

Categories: E-commerce, Small Business, Web Design & Content, Web Hosting | Tagged: online business, small business

Is 2014 really the year of mobile marketing?

Written on 11 June, 2014 by Verity Meagher

“The year of mobile marketing” is a phrase that's been bandied about for several years without the promised spike ever quite arriving. But that doesn't mean you can afford to ignore it. The growth of mobile marketing While mobile marketing hasn't quite reached the epic proportions that would cement it… Read more

Categories: Marketing, Social Media | Tagged: online marketing, email marketing

Sam Shetty’s top 5 tips - What you need to know about SEO

Written on 6 June, 2014 by Georgia Leaker

Netregistry’s Online Marketing Guru, Sam Shetty, and I recently sat down to chat about building a website and optimising it for search engines. The former you can find by clicking here, and this week I’m sharing with you Sam’s tips on improving your SEO and how our online marketing team… Read more

Categories: Search Engine Optimisation | Tagged: seo, marketing, search engine optimisation