Netregistry Blog

What do SEO companies actually do?

What do SEO companies actually do?

Written on 23 May, 2016 by James Baylis

To answer the question put forward in the title, quite simply SEO (search engine optimisation) companies help businesses create a powerful online scent. This scent then attracts consumers to the business using search networks such as Google, Yahoo and Bing. While a rather simple analogy, the steps an SEO company… Read more

Categories: Search Engine Optimisation | Tagged: seo, search engine optimisation, online business, online marketing
4-point checklist to finding a reputable web hosting service

4-point checklist to finding a reputable web hosting service

Written on 16 May, 2016 by Lisa Shannahan

If you aren't tech savvy and don't want to spend weeks learning how to use complex programs to set up and manage your website, you're going to want an out-of-the-box solution that allows you to create a website, set up your email addresses, and back up your website at the… Read more

Categories: Web Hosting | Tagged: web hosting, small business, online business
5 fatal errors when choosing a domain name

5 fatal errors when choosing a domain name

Written on 9 May, 2016 by Verity Meagher

With the rapid growth of online marketing, your domain name should be considered the foundation of your business's online presence. It's the first thing customers look at when they land on your site, and the closer it is to the name you use on all your social media platforms and… Read more

Categories: Domains, Small Business | Tagged: domain names, small business, online business, online marketing
Setting the foundations of local SEO for your business

Setting the foundations of local SEO for your business

Written on 25 April, 2016 by James Baylis

There's a huge difference between search engine optimisation (SEO) and local SEO. SEO focuses on global searches whereas local SEO hones in on nationwide and city-level queries. For local businesses and startups in the Sydney or Melbourne region, you'll almost always want to start with local SEO if the bulk… Read more

Categories: Search Engine Optimisation, Small Business | Tagged: seo, local seo, search engine optimisation, local business
How to pick an SEO-friendly (and marketable) domain

How to pick an SEO-friendly (and marketable) domain

Written on 18 April, 2016 by Lisa Shannahan

15 years ago, choosing a domain name was as simple as picking a name you liked and buying it. Today there are more than 1 billion websites and the pool of available domain names is ever dwindling. Then there's the issue of online marketing and the ability to choose a… Read more

Categories: Domains | Tagged: domain names, online marketing, seo
Social media marketing - go organic or pay to promote?

Social media marketing - go organic or pay to promote?

Written on 11 April, 2016 by Verity Meagher

With more than 60% of the entire Australian population using social media, it's become one the best places for local businesses to reach their target market. This can clearly been seen by the rapid adoption of social media by small, medium and large Australian businesses. There's no question that social… Read more

Categories: Social Media | Tagged: social media, marketing, online marketing
3 web design mistakes that cost you money

3 web design mistakes that cost you money

Written on 4 April, 2016 by James Baylis

A website today is considered a direct reflection of how a business operates, with 57% of online shoppers saying they would not recommend a website to a friend that is poorly designed for mobiles. Combine this with the fact that 50% of all Australians now use the Internet to shop… Read more

Categories: Web Design & Content | Tagged: online business, web design
7 website-optimisation tools you can

7 website-optimisation tools you can’t live without

Written on 21 March, 2016 by Verity Meagher

Wish your website performed better in search engine rankings? Worried you're losing out to your competitors? Find out how you could improve your return on investment online and make your website a more valuable asset with a little help from some top website-optimisation tools. 1. WordStreamIf you're not sure what… Read more

Categories: Web Design & Content | Tagged: web design
5 mistakes to avoid when designing a website

5 mistakes to avoid when designing a website

Written on 7 March, 2016 by Lisa Shannahan

As a small business owner today, your website is not only likely to be the first point of contact with customers, it should also be the lynchpin of your marketing and branding strategy. To maximise your potential, it’s pivotal you create a great user experience through your website design. Discover… Read more

Categories: Web Design & Content | Tagged: web design, online marketing, marketing
Happy 1st birthday, .sydney!

Happy 1st birthday, .sydney!

Written on 25 February, 2016 by Katharine Gray

A year ago, the .sydney extension became available as a new variety of generic top-level domain (gTLD), giving businesses the opportunity to swap generic extensions such as .net and .com.au for more localised varieties. To celebrate this milestone, Netregistry is currently offering a 30% discount on .sydney domain names. †… Read more

Categories: Domains | Tagged: domain names