Tag Archives: google
Use online reporting to improve conversions
If you’re marketing your business online, then analysing your website’s statistical data is going to benefit you. If you have built your website, you should take advantage Google Analytics to find out about the activity of your site. If your … Read more
January 20th, 2012 by Karen Lim-Sam
Posted in Search Engine Optimisation
Tagged google, Online Marketing, Pay p, Search Engine Optimisation
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How do search engines like Google make money?
Search engines make money by running search related ads alongside the organic search engine results . The search engine makes money every time someone clicks on one of these ads. This technique is known as pay-per-click advertising. Advertisers pay or … Read more
November 11th, 2011 by Clancy Clarke
Posted in Pay Per Click, Search Engine Optimisation
Tagged Bing, google, online advertisting, pay per click, SEO, Yahoo
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Organic search engine results versus paid search engine results
Nearly all users of the internet would perform some kind of web search on a daily basis, whether this is via Google, Yahoo, Bing or some smaller search engine. Once a search is completed users are presented with the search … Read more
November 8th, 2011 by Clancy Clarke
Posted in Pay Per Click, Search Engine Optimisation
Tagged adwords, google, PPC, SEO
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How do the search engines work?
A common misconception among many internet users is that search engines search and display results from every single website that exists. This would mean, that for every single search that is performed the search engines would need to gather, analyse … Read more
November 7th, 2011 by Clancy Clarke
Posted in Search Engine Optimisation
Tagged google, search engines, SEO
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Making sense of Online Marketing
In search engine marketing, the ultimate goal is increased website visibility in the search results of the three major search engines. How this is accomplished falls into two different categories; search engine optimisation (SEO) and Pay-Per-Click search engine advertising (PPC … Read more
September 16th, 2011 by Nat Williams
Posted in Marketing, Pay Per Click, Search Engine Optimisation
Tagged google, Online Marketing, PPC, SEO
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Microsoft Vs Google: Let the Battle Begin
by Angus Kidman, Technology & Business Magazine Microsoft and Google are conducting a very public battle to grab the biggest possible share of the enterprise search market, but in truth, it’s much more than a two-horse race. Angus Kidman investigates … Read more
