Netregistry Blog

Written on 16 July, 2018 by Jen McKinnon

Don't rely on SEO: how paid search can help SMBs  These days, consumers are driven to online search engines to find the right business for their personal or professional requirements, which means your business needs to be there, easy to find, with a solution that’s relevant to the needs of the searcher.  SEO is a slow-burn digital marketing strategy to get... Read more
Categories: Pay Per Click

Written on 09 July, 2018 by Jen McKinnon

Is your website up to date? Here's why it needs to be Just as you’d perform routine maintenance on any large asset - a car, a home, a share portfolio, your website should be treated with the same consistency of care. Why spend time and money ensuring your site is engaging and easy to navigate if you neglect it once it’s up... Read more
Categories: Web Design & Content

Written on 03 July, 2018 by Jen McKinnon

Why you need a business plan A business plan is a document that not only helps you get your business up and running, it also helps keep you on track throughout your business’ lifespan. Without a business plan, you’re really just winging it and, unless you have oodles of beginner’s luck, it’s not likely to be... Read more
Categories: Small Business

Written on 29 June, 2018 by Jen McKinnon

How do I choose a business name?  The name under which your business trades can often be ‘make or break’ in terms of your commercial success. It’s the first step towards building a new brand. It’s your headline, your essence and your number one vehicle to demonstrate your brand’s value. It should convey the right image for your business; communicate what your business is about; be unique and distinguish you from your competitors; and be catchy and memorable to your customers. Consumers will ultimately associate your business... Read more
Categories: Small Business

Written on 20 June, 2018 by Jen McKinnon

How to register an ABN An ABN, or Australian Business Number, is essential if you want to trade legally in Australia. It consists of 11 digits that identify your business. It provides a simple, numeric way to interact with other businesses and signifies the credibility of an established business that allows you to build positive... Read more
Categories: Small Business

Written on 12 June, 2018 by Jen McKinnon

Think you can run your business on social media? Think again.  Social media is undoubtedly a useful tool for your business but, recently, some small businesses have started using the platform as a foundation for their brand, prioritising apps like Facebook and Instagram over having and maintaining their own business website. It’s easy to see the appeal – no setup cost; familiar, easy-to-use interface; limited... Read more
Categories: Social Media, Web Design & Content

Written on 04 June, 2018 by Jen McKinnon

What business can I set up from home? When Tim Ferris launched the four-hour work week, everyone still thought it was an elusive dream but now in 2018, it’s a reality for many. If you daydream about a laptop lifestyle or a job where you set your own hours, you’re not alone. In fact one in three working... Read more
Categories: E-commerce, Small Business

Written on 29 May, 2018 by Jen McKinnon

So, you’ve got your website up - but there’s more you can do  Your business plan is going gangbusters. You’ve followed all the steps to establish yourself in the market: you’ve done your research, you’ve registered an ABN and business name, you’ve raised funds and you’ve finally got yourself a website. It must be time to sit back, relax and watch the customers roll in,... Read more
Categories: Social Media

Written on 24 May, 2018 by Jen McKinnon

Find your small business niche Starting your own small business can be intimidating but if you find the right niche and you develop a passion for it, it can be the most rewarding decision you’ve ever made. But what kind of business would I start? This is the most important decision to make as it... Read more
Categories: Small Business

Written on 19 May, 2018 by Jen McKinnon

Have you got what it takes to set up your own website?  Websites are expensive, so it’s no wonder many business owners resort to building their own. Your business website is your #1 online asset and if you don't have the technical skills you may be putting your online presence at risk. There’s a lot that goes into a website. There’s design... Read more
Categories: Web Design & Content