Domain Names

A good domain, like your business name, reinforces your brand values, provides a competitive edge, should be easy to remember, differentiates you from competitors, and can even help increase traffic to your website. By picking a simple and memorable domain name that focuses on your brand highlights you will be able to reap rewards in the form of traffic, purchases, recommendations, and clicks. Additionally, registering a domain that matches your business name adds credibility and respectability, which is important in this day and age to help alleviate security concerns.

Your domain name is your unique website address and forms your company’s online identity and brand, allowing people to find you quickly and easily. By registering multiple extensions you are protecting your domain name and the brand equity you are building. By stopping a competitor from registering similar domains to yours, you will not only protect your online identity but also help increase traffic to your website.

Your choice of domain name extension will often be influenced by the market you are targeting, as it can affect your local Google ranking and consumer trust. A local search in Google will often return domains local to the searcher before international ones. For example, if you search for businesses in Australia you will often see websites with .com.au and .net.au domain names ranking more highly than international ones like .co.uk.