Have you got what it takes to set up your own website?
Websites are expensive, so it’s no wonder many business owners resort to building their own. Your business website is your #1 online asset and if you don't have the technical skills you may be putting your online presence at risk. There’s a lot that goes into a website. There’s design and content, not to mention navigation, functionality and mobile responsive considerations. All of these elements take time not only to do, but to learn. Do you have what it takes? Let’s find out.
How are your design skills?
Your website is the online hub of your small business. It may be the first impression your brand makes on potential customers and, for that very reason, you need to be adept at design. Your website needs to, first and foremost, be visually appealing. It should be inviting to visitors, with an aesthetic that’s pleasing to the eye. Whether consciously or not, a business’ website allows consumers to gauge how professional your business is. A sloppy website doesn’t fill a potential customer with confidence. If you don’t have the skill and expertise in design, it may be best to leave it to the experts to create a website that converts traffic to customers.
How are your tech skills?
There are many website building platforms out there that allow you to simply drag and drop content into an online template but, unless you are a professional web developer, your website will never be specific to your business needs. Professional web design allows you the option to customise the functionality of your website, making it unique to your business.
Those who opt for the DIY approach may also need to use code to ensure their website is mobile friendly. In this day and age, it’s simply not an option to neglect your mobile audience as it makes up over half of web users worldwide. A professionally designed website isn’t just compatible with mobile devices now, it’s adaptable to potential changes in the future. With the web only gaining speed for the rate at which it evolves, it’s integral that your website has the capacity to change with the digital landscape.
The way a site is coded also affects speed and we know the average consumer is highly impatient. If you have installed a plugin on your website incorrectly, it’s likely to slow your website down, causing your precious traffic to bounce off your page back to where they came from. First impressions are everything so, to ensure your site is efficient the safest option to take is to have a professional build it for you.
Do you have a lot of time up your sleeve?
Designing a practical, functional and attractive website isn’t an overnight job, especially if it’s your first foray into web development. It takes designers and developers years of training, practice and self-guided study to understand, manipulate and write the scripts necessary when building a website. Hiring a professional web designer and developer, you save yourself time and hassle; but one thing many people don’t realise is that it also saves you money.
You get what you pay for. If you build a cheap website, your business is likely to come across as such, losing you leads. It’s more than likely you’ll have to employ someone down the track to fix it. A website is an investment. Paying for a premium service takes away the endless hours of frustration trying to build a website yourself. It removes the risk of the website breaking and the cost of someone having to fix it down the line. It also ensures your online brand is spick and span from the get go and that’s priceless.
How’s your knowledge of search engine optimisation?
A website is a great start if you're looking to build your online presence but you'll also need traffic. Search engines rank websites based on usefulness to searchers and this is measured using a range of different factors. On-page search engine optimisation (SEO) relates to the content on your website, but there are actually a number of factors to be considered as the website is built, like header tags, meta data and URL structure. These are factors that a professional developer would take into consideration when building your site, so your site is better positioned to be found.
If you have extensive experience in design, a deep knowledge of web codes and scripts, lots of time on your hands and a solid understanding of SEO, go for it! You’re likely to do just fine building your own website. But if you are not quite sure when it comes to even just one of the above, it’s probably best you don't give is a red-hot Aussie go. DIY website design is not a task for the time-poor or tech illiterate. Skip the hassle and the risk and enlist the help of a professional. At Netregistry, we do it all for you. We’re with you from start to finish to make sure your website becomes something you’re proud of. Chat to one of out Online Solutions Advisors today and get your business online pronto!