The new business as usual: how to reassess your business priorities after COVID-19

Written on 11 June, 2020 by Julia Hammond
Categories Small BusinessTags coronavirusCOVID-19online businesssmall businessweb designweb hosting

Almost everything has been impacted by COVID-19 from our global supply chains to work and life routines, and how businesses service their communities. It has been a radical and immediate transformation, but Australians will begin to experience more freedom as the restrictions begin to ease nationwide over the next few weeks.

The world however, has moved online and it is unlikely we will return to the way it was before. It is important for businesses to evaluate their priorities to ensure they are addressing the impact of today’s conditions while avoiding inaccurate plans for the future on how we connect, engage customers and enable digital transactions.

Simplify your strategy

The products and services you planned to advertise may not be the ones which are most useful in a pandemic. It is time to take a look at your current business and marketing strategies and evaluate what is in play, and if there is the need to reconsider your existing approaches. This doesn’t mean you need to abandon your original ideas, but consider how you can simplify your strategy to focus on the current items that will support the organisation for the next month to a quarter. Don’t forget how this will also impact your longer-term strategy and goals.

Time to rely on data

During these uncertain times, it is more important than ever before to rely on insights from your data to shape your next approach. As your business has changed, so have your customers. Old methods may no longer resonate with them, so it is time to ensure what you’re pushing out to market across your channels is relevant for your audience.

Opportunity to evolve your online presence

Some businesses may have already begun to implement their digital strategies and improve the customer experience online. If you haven’t yet, now is a great time to review your online business and look into areas that you can evolve, upskill or work with partners to ensure your customers are engaging in your online platform. This way your business will remain competitive and ensure customer needs are met. For example, developing a website that takes payments, and connects to delivery platforms such as Australia Post or food delivery like Menulog can help drive additional engagement in this online era.

Explore new mediums

They way your audience consumes information has shifted, and it has opened a world of new mediums for you and your team to explore. One example is moving from physical events to virtual sessions. This is a great opportunity to collaborate with your partners and connect with your audience in an interview discussion hosted on your website, or an open Q&A on your Facebook page allowing the audience to engage freely. Another opportunity is to teach your audience a new skill, through a virtual demonstration and set up tickets to be sold for the event.

Prepare your business for a new world of online success

The world is changing fast and online sales are growing. It’s no longer enough for your business to just be online, it needs to sell online. If you need help building your website with e-commerce in mind, reach out to the team at Netregistry. We’re offering our popular Establish plan for $89 a month*, which includes e-commerce features for free like taking payments online and connecting to delivery networks. If you’re one of the first 100 websites, we’ll also offer you free setup. To learn more, view the offer or call us on 1800 007 244.

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