Online useage in Australia

Written on 05 October, 2007 by Jonathan Crossfield
Categories News

We’re one of the most ‘online’ countries in the world. As of May 2007 there were close to 16 million users online. Out of a population of just over 20 million, that makes us one of the most net savvy countries, which is good news for those of us making a living online!

The other good news is that predictions on Australian usage exceeded expectations by 127%.

Online revenue now accounts for 6% of total business revenue in, which is equivalent to around $43 billion of our GDP. Added to that, online income is growing at an annualised rate of 33%.

The picture I’m getting at here is that it’s big business and the only way to get your share is with a sensible online marketing strategy. Do you have your share of the pie?