Tag:

customer behaviour

Written on 23 December, 2009 by Jonathan Crossfield

Merry Christmas? There is no greater example of the difference between localised and international marketing than Christmas. The web, wide and worldly as it is, has enabled everyone to treat the entire connected world population as one big market - but only at the expense of local relevance. Determining whether an international... Read more
Categories: E-commerce | Tags: customer behaviour, marketing

Written on 28 January, 2009 by Jonathan Crossfield

Going underground - mapping the customer journey Just one week ago I was navigating the London underground system to find the easiest journey with the least number of stops and changes to get from Liverpool Street Station to Heathrow Airport. We were tired, laden with baggage and under a deadline as planes don’t hang around for you... Read more
Categories: Small Business | Tags: customer behaviour