Why you need an SSL certificate

Written on 23 November, 2012 by Verity Meagher
Categories E-commerceTags security

In the offline world, employing secure payment systems can foster customer trust. In the online world, however, payment security is intrinsic to business survival.

Unsurprisingly, customers are reluctant to offer their credit card information to a retailer that doesn’t demonstrate their credibility. This means that businesses that prioritise trust markers are better placed to obtain the competitive edge. SSL (Secure Sockets Layer) certificates are essential tools for businesses intent on consolidating their online security and ensuring customers’ peace of mind. Here are five reasons to get on board.

SSL certificates secure the transfer of sensitive data

The web may have made transactions convenient, quick and seamless, but it has also increased risk of virtual theft and fraud. SSL certificates secure the transfer of sensitive information such as credit card details, logins and passwords, encrypting the data so that it can only be decoded by the authorised server. Investing in an SSL certificate is a small measure, but it can have a big impact on risk prevention and fraud – a fact that’s bound to protect your reputation and bode well for your bottom line.

Clear trust markers can reduce shopping cart abandonment

There’s no denying that shopping cart abandonment is a major pain point for online retailers. However, displaying clear trust makers such as SSL certificates can placate wary shoppers and redeem lost sales. Online customers are looking for trusted websites that highlight their security credentials and make it as easy as possible to pay. Displaying an SSL certificate and coupling this with logos from payment providers such as Visa and PayPal can eradicate doubt and set the stage for further growth.

Payment security is a key driver of conversion

When it comes to e-commerce, establishing credibility is central to driving conversions and sparking sales. This means that websites that employ trust markers such as SSL certificates are more likely to draw traffic than their unverified competitors. Make sure you display your SSL certificate in a prominent position on your website – this way you optimise your chances of attracting clicks and encouraging purchases.

Investing in an SSL certificate is an online security best practice that’s sure to equal instant gains for your business. Are you making the most of online trust markers?

Secure sensitive data transmission on your website, contact us today on how you can protect your personal details, customer orders with up to 256 bit encryption or view our SSL certificates.